Auto Deal

AutoDeal is the evolution of digital platforms for buying/selling used cars and as a dealer demo, helping stock management and increasing sales in an easy and innovative way for the user, allowing access to a world of possibilities, experiences and benefits when buying directly from a dealer.

The brand should’ve been positioned as a platform for all agencies, so we developed a brand where we defined several topics. We used a color (fluorescent yellow) that works perfectly in the digital world, looks futuristic and above all, it didn’t represent any brand, thus, all agencies in the country would feel included.

In the communication we captured the emotion of experiencing a car for the first time, generating confidence and security in the platform so that the user would create a bond with the brand and the platform.