LaRoche-Vacquié

From 1991 to the present day, the French brand laroche-vacquié has been in charge of preserving haunt Armagnac’s Armagnac, a brandy with the appellation of origin and more than 700 years of historical precedence, since in the past the vineyards where its grapes are harvested they served the kings of France in the 11th century.

What did we do? Following the brief established by the client, we define the brand values, the terroir, the unique characteristics of Lectoure France, the Armagnac method, and the preservation of an ancient tradition that result in a premium and pure brandy, qualities that we reflect in an identity that connects with the public while subtly preserving the very essence of the product.

In this identity, we focus on the typeface that would give life to the brand, a font inspired by old French typefaces, to represent heritage, tradition, and its premium character.

The road that LaRoche-Vacquié has traveled to become what it is has been a long one, this journey was reflected in its identity.