Vanrenta

Vanrenta is a Mexican company dedicated to offering leasing solutions to businesses of various scales and lines of business. Identifying and understanding the needs of its clients to create personalized financial solutions is the essence of Vanrenta.

Starting from this essence and adding values such as exclusivity, personalization, and simplification, we work on evolving its branding and communication. Based on the structure of the original logo, we homogenize the letters to give it a sober, simple, and elegant appearance.

We proposed the slogan Leasing is growth, avoiding talking only about cars or assets and we went on to talk about projections, future, growth... We generated a campaign and a communication strategy for the brand's relaunch with actions established based on specific objectives.

Vanrenta is not only cars, it is also the future and growth of the companies it works with.